Banking Analysis

SoFi was founded as a student lending organization that now has emerged into a full service online bank with a stadium in Los Angeles named after it, and a CEO who is a Wall Street darling.

Laurel Road is a division of Key Bank and was initially set up to provide a full range of services for medical professionals (doctors and nurses), but has since expanded to address the general public.  

Jenius Bank opened in 2023 as a division of Japan's Sumitomo Mitsui.  In the US, it only offers an online savings account with no fees or minimum balances.  Its rate is very competitive.  

As the largest bank in Spain and a force in Latin America, Santander is a recognized name worldwide.  Unfortunately, the bank's name is not necessarily synonymous with strong customer service on the retail bank side anywhere.  Its efforts to advance a US retail bank was depende

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