James Sikes and His Toyota Prius Acceleration Problem: Too Much Hollywood Script?

The latest California driver to loose control of his Prius seems just a little too media savvy and attention hungry.

A couple of weeks ago, I wrote an article on BestCashCow that Toyota is entering a death spiral. I continue to think that Toyota's problems are real and are just beginning. Their refusal to address the sudden acceleration issue as an electronics problem - instead opting to satiate customers by moving the pedals around - is doing dramatic damage to the brand from which the company will never recover. To boot, Toyota was, as I predicted, poorly prepared in front of Congress two weeks ago. I drive a Lexus. My next car will be an Infiniti.

Putting the marketing damage aside, I am amazed by the parallels between this case and the Ford Pinto cases in the 1970s which led to the development of product liability tort law in the US. We give large product liability awards in the US in order to stop manufucturers from putting low values on human lives and producing products that may kill people. That gets manufacturers to fix problems rather than than treat them as inconsequential. A couple of large awards will take down Toyota. I am short Toyota stock and long very long-dated Toyota puts.

But this situation two nights ago with James Sikes and his Prius is really bugging me. It seems like the guy is piling on to a news story. He was too prepared to go straight to the media. He called 911 before trying to pull the emergency brake. Sikes, according to published reports, is a 61-year old real estate executive and longtime lottery player who won $55,000 and was selected in 2006 to appear on a California Lottery TV game show. This smells to me like a washed up Californian angling to be a plaintiff in a lawsuit or to be on the Amazing Race 18.

If it happened in Iowa or Kansas maybe I'd believe it, but these days anything coming out of California just seems scripted for Hollywood.

Jason Rodgers
Jason Rodgers: Jason Rodgers was an experienced research analyst for a major bank prior to retiring to run his own investment consultancy in beautiful Lihue, Hawaii. Jason contributed articles to BestCashCow from 2008 to 2014.

Comments

 
  • Anonymous

    March 14, 2010

    It's like a city bus suddenly having more passengers on board after it hit something than there were before the accident. Wonder if I, too, could find a way to get in on this! I drive an unbreakable LANDCRUISER, actually its LEXUS LX450 clone. This sucker keeps fulfilling all expectations, leaving me with nothing to bitch about. Why me!? A little hassle would be nice, so I could go popping the occasional Xanax or something to soothe my motoring frustrations. No one should be this satisfied with a vehicle, it being a Toyota product and all. If Toyota thinks I'm buying another of their products any time soon, they can keep waiting. This one seems to be lasting forever. Why me indeed!!!

  • Another co-worker

    March 14, 2010

    Back in the height of the Real Estate boom Jim and Patty Sikes decided to start the discount 1% sells your home trend and hurt many hard working agents by having to lower fees becuase they would use stolen paper to print thousands of flyers and pay homeless men to go up to your door and leave a flyer. He was arrogant and at the time drove a green jaguar that he would leave running with the keys in the the ignition while he would go into the office for 10-15 minutes before returning. This guys sucks balls!

  • coriander

    March 15, 2010

    Sikes is obviously lying... for publicity, possibly being on a reality show, taking part in a Toyota suit, and all the benies that may come his way after this new-found fame. He is already making money off this fake incident. I hope they can prove he's lying and I hope Toyota sues him.

  • Vermont Mike

    March 15, 2010

    I'm not taking any chances with my safety, so me and buddy took the engine out of my 2008 Prius and replaced it with a small block 283 GM crate engine. It'll put about 350 HP at the wheels. We just pulled the calipers right off and disconnected all computer gear and then installed cross-drilled Porsche parts. Watch it stop now. All this foreign supposed innovation is crapola. Yankee wheels always got you going and got you stopped. In style I might add. No more Japanese lawn tractors for me.

  • from Boston

    March 15, 2010

    I become Toyota fan after trying several domestic models with extensive repairs. This is a great forum. Thank you everybody for exposing this scam bag.
    I know that Toyota reputation will withstand stupid MSM and real owners of General Morons (abama, pilosi and co.). They cannot play fair game.

  • Henry Himmler

    March 15, 2010

    This low-life has been a scam artist all his life always looking for the quick buck.

  • George Patton

    March 15, 2010

    How can you drive for over 20 minutes without the sense to move the shift lever to neutral when it's designed to be used without removing your hands from the wheeel????????????? When he explained he feared removing his hands from the wheel nobody questioned him!!!!!
    It's beyond me how anybody would believe this ludicrous tale. How in the world could you drive on an LA freeway at full throttle for 23 minutes!!!!!!!!!!
    Now add in this scumbag's backgroud and you know this is a total fabrication along with the lady a few weeks ago who had a runaway Lexus and " God intervened " to stop it.

  • Algonquin G. Calhoun

    March 15, 2010

    I've been a defense attorney for 37 years and I wouldn't want to attempt to defend Mr. Silkes.
    His real problem is if the Feds get involved.

  • Amy D

    March 15, 2010

    I drive my kids to school every day in my 2008 Prius and when I first heard this story I went for a defensive driving course to prepare for emergencies like this. Even though I doubt this man's story I am now more confident should this actually happen, I could deal with it.

  • Rita G

    March 15, 2010

    When I first saw this story last week I turned to my hubby and said "Isn't that our old neighbor". Indeed we lived a few doors from the Sikes' in suburban San Diego during the real estate boom. They seemed like nice people at first but we heard bad things and steered clear. Stories came to light of money problems and dubious behavior.
    The most damaging fact for James Sikes is that he's a car enthusiast and has owned many high performance cars. How is it he's so clueless when something simple like moving the gear-shift lever could have prevented this.

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