Mitt Romney may be a brilliant businessman, but he's not a great marketer. His personal brand stand for flip-flopping and not much else. If he wants to stay in this race, he needs to change course quickly - although I think it's too late.

 

Submitted: Jan 10, 2008    Views: 129    Comments: 0    Likes: 2   


View Article: http://www.boston.com/business/globe/articles/2008/01/09/brand_romney/


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